Hello, World!
Website Analytics Dashboard
Report Period: August 2025 - October 14, 2025
📊 About This Data
SQUARESPACE Cumulative data from launch (Aug 4) through Oct 14, 2025 - provides overall launch impact metrics.
GOOGLE ANALYTICS Detailed tracking from Aug 27 onwards - provides granular insights into user behavior and engagement.
Each chart below clearly indicates its data source and time period.
Traffic Over Time - Peak Days
Key events drove significant traffic spikes
Most Viewed Pages
Total page visits since launch
Top States
Geographic reach across the US
Top Illinois Cities
Cumulative visits by city
Illinois User Distribution
Active users across 131 Illinois cities - Chicago dominates with 262 users
Geographic Reach: Visitors from 131 different Illinois cities, showing strong statewide reach beyond just Chicago (which represents 54% of Illinois traffic). Springfield, Rockford, and suburban Chicago areas show significant engagement.
Resource Downloads
64 downloads from 46 users
Resource Downloads
18 downloads from 17 users
Most Recent Page Views
Page performance in most recent period
Page Visits vs Resource Downloads
Stacked view showing page visits and downloads for each resource category
Key Insights: Healthcare resources show strong engagement with 39 total downloads from 1,067 page visits (3.7% download rate). Vital Records/ID has an impressive 10.5% download rate (4 downloads from 38 visits in Sept 18-Oct 14 period), showing highly motivated visitors taking immediate action.
Note: Page visit numbers use cumulative Squarespace data; download numbers are from Google Analytics tracking periods.
🎯 Launch Impact Summary
Data Source: Combined Squarespace (cumulative) + Google Analytics (detailed tracking)
Strong launch with peak traffic driven by state press release (Aug 22) and Guardian article coverage (Aug 29). Healthcare resources are the most downloaded, indicating users are taking action beyond browsing. Significant geographic reach with visitors from 131 Illinois cities and multiple states nationwide.