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Report Period: April 1 – April 29, 2026 | Prepared: April 30, 2026
📊 About This Data
SQUARESPACE Cumulative data through April 29, 2026, provides overall all-time impact metrics.
GOOGLE ANALYTICS, PERIOD 8 March 4 – March 31, 2026 (28 days), prior period for comparison.
GOOGLE ANALYTICS, PERIOD 9 April 1 – April 29, 2026 (29 days), current reporting period.
💻 Best viewed on desktop or tablet, Hover over chart bars to see detailed information.
Peak Traffic Days, April (Squarespace)
Top 3 highest-traffic days per Squarespace visit tracking
Geographic Reach (All Time)
Total visits by location
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city
Top Referral Sources (All Time)
Where all-time traffic has come from
Most Viewed Pages, Period 8
Page views by section (28 days) | Immigration debuted at #5
Period 8 Context: Immigration entered the top 5 at #5 (33 views), displacing Steering Committee. Healthcare had 185 views. March 9 was the peak day at 71 users. Desktop usage was 68.9%, down from P7's elevated 79.3%.
Peak Traffic Days, Period 9
Top 3 highest-traffic days this period (visitors to the site)
April 8 as Peak, Sustained April 6–9 Cluster: The highest traffic cluster this period ran April 6–9, with April 8 as the top day (59 users per GA, 75 per Squarespace). April 29 (48 GA / 55 Squarespace) closed the period strongly as the final reporting day. Campaign dates for April are needed to confirm whether these spikes are campaign-driven or reflect organic momentum from the federal policy environment.
Most Viewed Pages, Period 8
28 days | 493 visits
Most Viewed Pages, Period 9
29 days | 587 visits
Steering Committee Returns, Immigration Exits the Top 5: After entering the top 5 in Period 8 at #5 with 33 views, Immigration dropped out in Period 9, replaced by Steering Committee returning at #5 with 39 views. Homepage had 553 views. Healthcare held at #2 (179 views) and Hotline climbed from #4 back to #3 (125 views), while General Resources settled at #4 (117 views).
Geographic Distribution, Period 8
467 US visits | 28 days
Geographic Distribution, Period 9
534 US visits | 29 days
Illinois Hits 319: Illinois jumped from 247 visits in P8 to 319 in P9, its highest total since Period 3 (October 15 – November 11, 2025), accounting for 60% of all US traffic (534 total). Chicago led with 182 visits, up from 135 in P8. Colorado entered the top 5 states for the first time with 20 visits.
Top Illinois Cities, Period 8
247 total Illinois visits
Top Illinois Cities, Period 9
319 total Illinois visits
Top Referrals, Period 8
March 4 – March 31 | Top sources | Figures reflect sessions
Top Referrals, Period 9
April 1 – April 29 | Top sources | Figures reflect sessions
Facebook and PHIMC Both Increase in Period 9: Facebook (all variants combined) jumped from 23 sessions in P8 to 41 in P9. PHIMC referrals also grew from 29 to 40 sessions. Google organic dipped from 270 to 228 sessions while still ranking second overall. Microsoft Office Online increased to 24 sessions (from 19). Youth Outlook (12 sessions) and OOE Illinois.gov (10 sessions) were notable referrers this period.
All Traffic Sources, Period 9
806 sessions across all sources | April 1 – April 29, 2026 | Note: session count from detailed GA traffic source export, see data note above
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | 619 | 76.8% of total traffic |
| Direct | 367 | Direct (no referrer identified) |
| 228 | Organic search | |
| Bing | 18 | Organic search |
| Ecosia, DuckDuckGo, Qwant | 6 | Organic search |
| 📱 Social Media | 46 | 5.7% of total traffic |
| Facebook (all variants) | 41 | Social referral |
| 4 | Social referral | |
| 1 | Social referral | |
| 🫱🏾🫲🏽 Partner Organizations | 75 | 9.3% of total traffic |
| PHIMC.org | 40 | Partner referral |
| youth-outlook.org | 12 | Partner referral |
| belongfoxvalley.org | 4 | Partner referral |
| equalityillinois.us | 3 | Partner referral |
| topsurgery.net | 3 | Community site |
| chicagolandtrans.carrd.co | 3 | Community referral |
| illinoislegalaid.org | 3 | Legal referral |
| console.humanitix.com | 3 | Event platform |
| advocate.com, app.getbee.io, centeronhalsted.org, crisisctr.org | 4 | Partner / community referral |
| 🏛️ Government & Legal | 11 | 1.4% of total traffic |
| OOE Illinois.gov | 10 | State government |
| Illinois Courts (illinoiscourts.gov) | 1 | Government referral |
| 🎓 Education | 16 | 2.0% of total traffic |
| 277d.edulnk.com | 9 | Education link shortener |
| NEIU Desire2Learn | 6 | University LMS referral |
| Harper College | 1 | Higher ed referral |
| 📋 Content & Tools | 36 | 4.5% of total traffic |
| Microsoft Office Online (all variants) | 24 | Org document share |
| ChatGPT & Gemini | 6 | AI referral |
| Newsletter (email) | 4 | Email campaign |
| janerick.com | 2 | Consultant site referral |
| ❓ Unattributed | 3 | 0.4% of total traffic |
| (not set) | 3 | Source not identified |
| TOTAL | 806 | 100% |
Education and Community Referrals in Period 9: NEIU's Desire2Learn LMS contributed 6 sessions and a tracked education link shortener contributed 9 sessions, totaling 15 sessions from education sources. Reddit contributed 4 sessions. The newsletter/email channel contributed 4 sessions.
Downloads by Category: Period 8 (23) vs. Period 9 (18)
File download totals by resource category
Downloads by Specific File, Period 9
18 total downloads across 4 resource categories
| Category / File | Downloads | Source / Host |
|---|---|---|
| 🏥 Healthcare (11 downloads) | ||
| Illinois DOI Company Bulletin 2024-01, Healthcare Coverage Guidance | 10 | idoi.illinois.gov |
| FEHB 2025 Healthcare Carrier Bulletin (2025-01b) | 1 | healthcare.gov |
| ⚖️ Legal & Survival Resources (3 downloads) | ||
| Trans Legal Survival Guide 2.0 | 3 | External host |
| 🎓 School & Education (3 downloads) | ||
| Chicago Public Schools, Supporting Gender Diversity Toolkit (Updated) | 2 | ilprideconnect.org |
| ISBE Guidance: Supporting Transgender, Nonbinary & Gender Nonconforming Students | 1 | ilprideconnect.org |
| 📄 Other (1 download) | ||
| Executive Order Summary, Day 1 Impacts on LGBTQIA+ Rights | 1 | External host |
| TOTAL | 18 | |
Healthcare Bulletin Remains the Top Download: The Illinois DOI Company Bulletin on Healthcare Coverage led with 10 downloads (down from 13 in P8), accounting for 56% of all Period 9 downloads. The Trans Legal Survival Guide 2.0 had 3 downloads. The School & Education category had 3 downloads across both files. Period 9 total was 18 downloads, down from 23 in P8.
Device Usage, Period 8
Desktop 68.9% · Mobile 29.9% · Tablet 1.1%
Device Usage, Period 9
Desktop 64.1% · Mobile 34.8% · Tablet 1.2%
Desktop Continues Declining, Mobile Increasing: Desktop dropped from 68.9% to 64.1%, the third consecutive period of decline. Mobile reached 34.8%, up from 29.9% in P8. Across three tracked periods: P7 (79.3% desktop / 20.5% mobile) → P8 (68.9% / 29.9%) → P9 (64.1% / 34.8%). IL Pride Connect's transit advertising campaign, encompassing bus stations, active throughout this period, may be a contributing factor, as out-of-home ads can drive mobile lookups.
Operating System, Period 9
April 1 – April 29, 2026
iOS Growth Continues: iOS jumped from 43 (P7) → 91 (P8) → 134 (P9). Android grew from 47 (P7) → 73 (P8) → 77 (P9). Windows remained the top OS at 248, up from 233 in P8. Linux dropped from 51 in P8 to 36 in P9. Mac held at 85, up from 79 in P8.
Social Media Campaign Impact
5-day windows around each campaign day | Top traffic day for period
🎯 Period 9 Summary, April 1 – April 29, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 8 & 9)
🌍 Illinois at 319 Visits, Strongest Core Engagement Yet
Illinois reached 319 visits in Period 9, its highest total since Period 3 (October 15 – November 11, 2025), accounting for 60% of all US traffic. Chicago led with 182 visits, up from 135 in P8. Springfield (8), Peoria (6), Rockford (6), and Champaign (5) round out the top Illinois cities. Colorado appeared in the top 5 states with 20 visits.
📱 Mobile Hits 34.8%, A Sustained Three-Period Trend
Desktop usage continued declining from 79.3% (P7) → 68.9% (P8) → 64.1% (P9). Mobile rose from 20.5% (P7) → 29.9% (P8) → 34.8% (P9). iOS grew from 43 (P7) → 91 (P8) → 134 (P9).
📲 Facebook and PHIMC Both Increase in Period 9
Facebook (all variants) jumped from 23 sessions in P8 to 41 in P9. PHIMC grew from 29 to 40 sessions. Together these account for 81 sessions, nearly 10% of all tracked traffic. Youth Outlook (12), OOE Illinois.gov (10), and NEIU/edulnk education referrals (15) signal a diverse and expanding referral ecosystem.
📋 Steering Committee Returns, Homepage at Its Peak
The top 5 most-viewed pages in P9: Homepage (553), Healthcare (179), Hotline (125), General Resources (117), Steering Committee (39). Homepage was up from 464 views in P8. Immigration exited the top 5 after entering in P8, while Steering Committee returned. Healthcare held at #2 with 179 views.