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Report Period: Feb. 18 – March 3, 2026 | Prepared: March 5, 2026
📊 About This Data
SQUARESPACE Cumulative data through March 3, 2026 — provides overall all-time impact metrics.
GOOGLE ANALYTICS — PERIOD 6 Jan. 20 – Feb. 17, 2026 (29 days) — prior period for comparison.
GOOGLE ANALYTICS — PERIOD 7 Feb. 18 – March 3, 2026 (13 days) — current reporting period.
💻 Best viewed on desktop or tablet — Hover over chart bars to see detailed information and insights.
Peak Traffic Days
Top 3 highest-traffic days in recent Squarespace data
Geographic Reach (All Time)
Total visits by location
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city
Top Referral Sources (All Time)
Where all-time traffic has come from
Most Viewed Pages — Period 6
Page views by section (29 days)
Healthcare & Hotline Neck and Neck: Healthcare (176 views) and Hotline (166 views) nearly tied. Daily engagement actually increased — Healthcare rose to 6.1 views/day and Hotline to 5.7 views/day. Steering Committee re-entered the top 5 (53 views), signaling continued organizational engagement.
Peak Traffic Days — Period 7
Top 3 highest-traffic days this period
Feb. 25 — Strongest Single Day of the Period: Feb. 20 (75 users) and Feb. 25 (91 users) were the two highest-traffic days of Period 7, both occurring after the Feb. 18 campaign. The 7-day gap between campaign launch and the period's peak suggests the content kept circulating well beyond the initial post — a stronger tail than any prior campaign.
Most Viewed Pages — Period 6
29 days | 538 visits
Most Viewed Pages — Period 7
13 days | 434 visits
Geographic Distribution — Period 6
538 total visits
Geographic Distribution — Period 7
434 total visits
Geographic Spread — Read with Caution: Virginia (51), California (43), and Washington (32) all appear in the top 5 states this period, with Illinois at 139 visits. However, Period 7 is only 13 days compared to Period 6's 29 days, so direct state-by-state comparisons aren't apples-to-apples. Illinois' core presence remains consistent when accounting for the shorter window. A full 30-day period will give a clearer picture of whether national reach is genuinely expanding.
Top Illinois Cities — Period 6
249 total Illinois visits
Top Illinois Cities — Period 7
139 total Illinois visits
Top Referrals — Period 6
Jan. 20 – Feb. 17
Top Referrals — Period 7
Feb. 18 – March 3 | Top 5 sources
All Traffic Sources — Period 7
538 total sessions | Feb. 18 – March 3, 2026
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | ||
| Direct | 323 | Direct / bookmarked |
| 129 | Organic search | |
| 📱 Social Media | ||
| Facebook (facebook.com, m., l., lm.) | 28 | Social referral |
| 🫱🏾🫲🏽 Partner Organizations | ||
| PHIMC.org | 18 | Partner referral |
| Belong Fox Valley | 3 | Partner referral |
| Youth Outlook | 3 | Partner referral |
| Phoenix Center Springfield | 2 | Partner referral |
| Thriving with Pride | 2 | Partner referral |
| Equality Illinois | 1 | Partner referral |
| Illinois Partners | 1 | Partner referral |
| Legal Council | 1 | Partner referral |
| OOE Illinois.gov | 1 | State government |
| 🎓 Education | ||
| Rockford.edu | 2 | Higher ed referral |
| Harper College | 1 | Higher ed referral |
| 📋 Content & Tools | ||
| Padlet | 3 | Content board |
| WAND-TV | 3 | News media |
| ChatGPT | 3 | AI referral |
| Microsoft Office Online | 8 | Org document share |
| Microsoft Teams | 1 | Org messaging |
| Humanitix | 1 | Event platform |
| Topsurgery.net | 1 | Community site |
| Bing | 1 | Organic search |
| Newsletter / Email | 1 | Email referral |
| TOTAL | 538 | |
Referral Sources Reflect Genuine Community Reach: Direct traffic (323) and Google organic (129) account for the majority of Period 7 sessions. Beyond those, the referral list reads like a map of the organizations and platforms engaging with this work — PHIMC, WAND-TV, Belong Fox Valley, Youth Outlook, Phoenix Center Springfield, Rockford.edu, Harper College, and Equality Illinois all sent traffic. Microsoft Office online referrals (8 sessions) suggest the site URL is circulating inside organizational documents. ChatGPT sent 3 sessions, meaning the site is surfacing in AI-assisted searches. The breadth of community sources is notable for a 13-day window.
Downloads by Category: Period 6 vs. Period 7
File download totals by resource category
Downloads by Specific File — Period 7
17 total downloads across 5 resource categories
| Category / File | Downloads | Source / Host |
|---|---|---|
| 🏥 Healthcare (5 downloads) | ||
| Illinois DOI Company Bulletin 2024-01 — Healthcare Coverage Guidance | 4 | idoi.illinois.gov |
| Transgender Health Subpoenas Guidance (Sept. 2025) | 1 | ilprideconnect.org |
| 🎓 School & Education (5 downloads) | ||
| ISBE Guidance: Supporting Transgender, Nonbinary & Gender Nonconforming Students | 1 | ilprideconnect.org |
| Additional School & Education file(s) | 4 | ilprideconnect.org |
| 📋 Vital Records/ID Documents (4 downloads) | ||
| Vital Records Update Instructions for IL Residents (Nov. 2025) | 2 | ilprideconnect.org |
| Additional Vital Records file(s) | 2 | ilprideconnect.org |
| 👨👩👧 Family Protection & Elder Rights (2 downloads) | ||
| /sites/default/files/2025-08/Trans%20Legal%20Survival%20Guide%202.0_v2_web.pdf | 2 | transequality.org |
| 📚 General Resources (1 download) | ||
| IDHR/IHRA Non-Regulatory Guidance on Gender Identity | 1 | dhr.illinois.gov |
| TOTAL | 17 | |
Healthcare Remains the Most Downloaded Category: The Illinois DOI Company Bulletin on Healthcare Coverage was downloaded 4 times — among the most-downloaded files this period. 6 of 17 total downloads (35%) came from files hosted on external state government or partner sites, reflecting the range of resources the site connects users to.
Device Usage — Period 6
Desktop 70.3% · Mobile 29.3% · Tablet 0.4%
Device Usage — Period 7
Desktop 79.3% · Mobile 20.5% · Tablet 0.2%
Desktop at 79.3% — Worth Watching: Desktop usage rose from 70.3% to 79.3% this period, while mobile fell from 29.3% to 20.5%. It's worth noting this is a 13-day window anchored by the Feb. 18 campaign, which may have driven more desktop-based traffic through organizational shares, email, or direct links. Whether this represents a genuine shift toward a more professional audience or simply reflects the shorter window is something to watch in the next full period.
Operating System — Period 7
Feb. 18 – March 3, 2026
Social Media Campaign Impact
5-day windows around each campaign day
Feb. 18 Campaign — Complete Picture: Campaign day (Feb. 18) drove 47 users, dipped to 21 on Feb. 19, then surged to 75 on Feb. 20 — the strongest two-day post-campaign rebound of any tracked campaign. Traffic continued building through the period, peaking at 91 users on Feb. 25, seven days after the campaign launched. This suggests the campaign triggered a sustained wave of sharing and organic discovery well beyond the initial post.
🎯 Period 7 Summary — Feb. 18 – March 3, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 6 & 7)
🏆 Strongest Campaign Response Yet: Feb. 25 Peaks at 91 Users
The Feb. 18 campaign produced the most sustained post-campaign traffic of any period tracked — dipping briefly on Feb. 19 (21 users), surging to 75 on Feb. 20, and continuing to build to 91 users on Feb. 25. That 7-day arc suggests the campaign content kept getting shared well beyond the initial post.
📥 Download Engagement Stays High — File Tracking Reveals Intent
17 downloads in 13 days reflects a higher daily download rate than Period 6 (29 over 29 days). File-level tracking now shows exactly what users are accessing — with the Illinois DOI Healthcare Coverage bulletin as the top single file at 4 downloads, and strong activity across School & Education and Vital Records resources.
💻 Desktop at 79.3% — Worth Watching
Desktop usage rose to 79.3% (from 70.3% in P6), with Windows the dominant OS at 255 views. This may reflect organizational traffic driven by the Feb. 18 campaign — but with only 13 days of data, it's too early to call it a sustained shift. The next full period will clarify whether this audience trend is holding.