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Report Period: April 30 – June 1, 2026 | Prepared: June 2, 2026
📊 About This Data
SQUARESPACE Cumulative data through June 1, 2026, provides overall all-time impact metrics.
GOOGLE ANALYTICS, PERIOD 9 April 1 – April 29, 2026 (29 days), prior period for comparison.
GOOGLE ANALYTICS, PERIOD 10 April 30 – June 1, 2026 (33 days), current reporting period.
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Peak Traffic Days, May (Squarespace)
Top highest-traffic days per Squarespace visit tracking
Geographic Reach (All Time)
Total visits by location
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city
Top Referral Sources (All Time)
Where all-time traffic has come from
Most Viewed Pages, Period 9
Page views by section (29 days) | Steering Committee returned at #5
Period 9 Context: Homepage led with 553 views. Healthcare held at #2 (179 views), Hotline at #3 (125 views), and General Resources at #4 (117 views). Steering Committee returned to the top 5 at #5 (39 views), displacing Immigration. Desktop usage was 64.1%, continuing a multi-period decline.
Peak Traffic Days, Period 10
Top 3 highest-traffic days this period (visitors to the site)
May Mid-Month Cluster: The strongest traffic this period concentrated in mid-May, with May 19 as the top day (50 users), flanked by May 13 (45) and May 21 (41). Squarespace tracking placed its own peak on May 13 (41 visits). Campaign dates for May would confirm whether these spikes are campaign-driven or reflect organic momentum.
Most Viewed Pages, Period 9
29 days | 587 visits
Most Viewed Pages, Period 10
33 days | 489 visits
Immigration Returns, Healthcare Climbs: The Period 10 top 5: Homepage (505), Healthcare (223), Hotline (126), General Resources (94), Immigration (62). Healthcare rose sharply from 179 to 223 views and Immigration re-entered the top 5 at #5, displacing Steering Committee. Homepage held the top spot at 505 views.
Geographic Distribution, Period 9
534 US visits | 29 days
Geographic Distribution, Period 10
489 total users | 33 days
Illinois Holds at 293, 60% of All Traffic: Illinois recorded 293 visits in Period 10, accounting for 60% of all traffic (489 total users). Chicago led Illinois with 182 visits. Iowa entered the top 5 states with 16 visits, replacing Texas.
Top Illinois Cities, Period 9
319 total Illinois visits
Top Illinois Cities, Period 10
293 total Illinois visits
Top Referrals, Period 9
April 1 – April 29 | Top sources | Figures reflect sessions
Top Referrals, Period 10
April 30 – June 1 | Top sources | Figures reflect sessions
Google Search Grows, Direct Stays Steady: Google search grew from 228 visits last period to 330 this period, catching up to Direct (372, about the same as last period's 367). PHIMC referrals went from 40 to 16 and Facebook from 41 to 19, settling back down after a higher Period 9.
All Traffic Sources, Period 10
818 sessions across all sources | April 30 – June 1, 2026 | Figures reflect sessions by source / medium
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | 713 | 87.2% of total traffic |
| Direct | 372 | Direct (no referrer identified) |
| 330 | Organic search | |
| Bing (all variants) | 10 | Organic search |
| Yahoo | 1 | Organic search |
| 📱 Social Media | 21 | 2.6% of total traffic |
| Facebook (all variants) | 19 | Social referral |
| 1 | Social referral | |
| 1 | Social referral | |
| 🫱🏾🫲🏽 Partner Organizations | 50 | 6.1% of total traffic |
| PHIMC.org | 16 | Partner referral |
| belongfoxvalley.org | 8 | Partner referral |
| illinoislegalaid.org | 6 | Legal referral |
| youth-outlook.org | 5 | Partner referral |
| equalityillinois.us | 4 | Partner referral |
| queercoalition.illinoisstate.edu | 3 | Community referral |
| topsurgery.net | 3 | Community site |
| app.getbee.io, crisisctr.org, jolietpridenetwork.org, pflagpeoria.org, phoenixcenterspringfield.org | 5 | Partner / community referral |
| 🏛️ Government & Legal | 1 | 0.1% of total traffic |
| Illinois Courts (illinoiscourts.gov) | 1 | Government referral |
| 🎓 Education | 7 | 0.9% of total traffic |
| 277d.edulnk.com | 4 | Education link shortener |
| NEIU Desire2Learn | 3 | University LMS referral |
| 📋 Content, Tools & Media | 25 | 3.1% of total traffic |
| Microsoft Office Online (all variants) | 6 | Org document share |
| Google Docs / Sites | 5 | Document share |
| wandtv.com | 8 | News media referral |
| ChatGPT & Perplexity | 2 | AI referral |
| lgbtqnation.com | 1 | News media referral |
| janerick.com | 1 | Consultant site referral |
| canva.com, padlet.com | 2 | Content tool referral |
| ❓ Unattributed | 1 | 0.1% of total traffic |
| (not set) | 1 | Source not identified |
| TOTAL | 818 | 100% |
News Media and Partner Referrals in Period 10: WAND-TV (wandtv.com) contributed 8 sessions and belongfoxvalley.org another 8, the two largest non-PHIMC referrers this period. Education sources (NEIU Desire2Learn and the edulnk link shortener) totaled 7 sessions. AI referrals from ChatGPT and Perplexity contributed 2 sessions.
Downloads by Specific File, Period 10
10 total downloads across 8 resources
ISBE Guidance Leads Period 10 Downloads: The ISBE Guidance on Supporting Transgender, Nonbinary, and Gender Nonconforming Students led with 3 downloads, followed by the Trans Legal Survival Guide 2.0 with 2. Six additional resources recorded 1 download each, spanning healthcare, legal, and vital records guidance. Period 10 totaled 10 downloads across 8 resources, down from 18 in Period 9.
Device Usage, Period 9
Desktop 64.1% · Mobile 34.8% · Tablet 1.2%
Device Usage, Period 10
Desktop 63.3% · Mobile 35.5% · Tablet 1.2%
Mobile Edges Higher Again: Desktop slipped from 64.1% to 63.3% while mobile rose from 34.8% to 35.5%, extending the multi-period shift toward mobile. Across four tracked periods: P7 (79.3% desktop / 20.5% mobile) → P8 (68.9% / 29.9%) → P9 (64.1% / 34.8%) → P10 (63.3% / 35.5%).
Operating System, Period 10
April 30 – June 1, 2026
Windows Holds the Top OS, Chrome OS Appears: Windows led at 196 views, followed by iOS (101), Android (79), and Mac (71). Android edged ahead of Mac this period. Linux recorded 31 views and Chrome OS appeared with 9 views.
🎯 Period 10 Summary, April 30 – June 1, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 9 & 10)
🌍 Illinois at 293 Visits, 60% of All Traffic
Illinois recorded 293 visits in Period 10, holding 60% of all traffic (489 total users). Chicago led with 182 visits. Evanston (6), Champaign (6), Springfield (6), and Aurora (5) round out the top Illinois cities. Iowa entered the top 5 states with 16 visits.
📱 Mobile Reaches 35.5%, Trend Continues
Desktop usage eased from 64.1% (P9) to 63.3% (P10) while mobile rose from 34.8% to 35.5%, the fourth consecutive period of mobile gains. The OS mix held with Windows on top (196), followed by iOS (101), Android (79), and Mac (71).
🔍 Google Organic Surges to 330 Sessions
Google search grew from 228 visits last period to 330 this period, catching up to Direct (372). PHIMC (16) and Facebook (19) settled back down after a higher Period 9.
📋 Immigration Returns to the Top 5
The top 5 most-viewed pages in P10: Homepage (505), Healthcare (223), Hotline (126), General Resources (94), Immigration (62). Healthcare climbed from 179 to 223 views, and Immigration re-entered the top 5 at #5, displacing Steering Committee.