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Report Period: June 2 – June 30, 2026 | Prepared: July 22, 2026
📊 About This Data
SQUARESPACE Cumulative data through June 30, 2026, provides overall all-time impact metrics.
GOOGLE ANALYTICS, PERIOD 10 April 30 – June 1, 2026 (33 days), prior period for comparison.
GOOGLE ANALYTICS, PERIOD 11 June 2 – June 30, 2026 (29 days), current reporting period.
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Peak Traffic Days (Squarespace)
Top 3 highest-traffic days per Squarespace visit tracking
Geographic Reach (All Time)
Total visits by location | 15,258 geographic visits tracked
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city | Illinois total: 6,711
Top Referral Sources (All Time)
Where all-time traffic has come from
Most Viewed Pages, Period 10
Page views by section (33 days)
Period 10 Context: Homepage led with 505 views, followed by Healthcare (223), Hotline (126), General Resources (94), and Immigration (62). Peak days were May 19 (50 users), May 13 (45), and May 21 (41). Desktop usage was 63.3%.
Peak Traffic Days, Period 11
Top 3 highest-traffic days this period (users)
June 16 Leads in Both Systems: June 16 was the top day in both GA (42 users) and Squarespace (61 visits), with Squarespace also recording 52 visits on June 17.
Most Viewed Pages, Period 10
33 days | 489 users
Most Viewed Pages, Period 11
29 days | 572 users
Vital Records Enters the Top 5: Vital Records debuted in the top 5 at #5 with 71 views, displacing Immigration (62 views in P10). Homepage led with 575 views. Healthcare held #2 (211), Hotline #3 (104), and General Resources #4 (90). This is the first period Vital Records has appeared in the top 5.
Geographic Distribution, Period 10
478 US visits | 33 days
Geographic Distribution, Period 11
533 US visits | 29 days
Growth Concentrated in Illinois: Illinois reached 355 visits in Period 11, up from 293 in P10, and its share of US traffic rose from 61% to 67%. Traffic didn't just grow this period; it grew disproportionately inside the state the site serves, the pattern Illinois-focused outreach would produce. Chicago led with 209 visits, with Springfield (9), Naperville (6), Rockford (5), and Wheaton (5) rounding out the top cities.
Top Illinois Cities, Period 10
293 total Illinois visits
Top Illinois Cities, Period 11
355 total Illinois visits
Top Referrals, Period 10
April 30 – June 1 | Top sources | Figures reflect sessions
Top Referrals, Period 11
June 2 – June 30 | Top sources | Figures reflect sessions
A Widening Community Referral Network: Beyond PHIMC (22 sessions, up from 16) and Facebook (31, up from 19), Period 11's referrers include community organizations across the state: Joliet Pride Network, PFLAG Geneva Tricities, Phoenix Center Springfield, Youth Outlook, and Illinois Webex. Each is small individually, but together they show the site being passed along inside Illinois community networks. Direct sessions, which include people typing the address after encountering it elsewhere, grew from 372 to 408.
All Traffic Sources, Period 11
864 sessions across all sources | June 2 – June 30, 2026 | Session count from detailed GA traffic source export
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | 733 | 84.8% of total traffic |
| Direct | 408 | Direct (no referrer identified) |
| 313 | Organic search | |
| Bing | 8 | Organic search |
| DuckDuckGo, Ecosia | 4 | Organic search |
| 📱 Social Media | 32 | 3.7% of total traffic |
| Facebook (all variants) | 31 | Social referral |
| 1 | Social referral | |
| 🫃🏾🫂🏽 Partner & Community Organizations | 42 | 4.9% of total traffic |
| PHIMC.org | 22 | Partner referral |
| topsurgery.net | 9 | Community site |
| youth-outlook.org | 3 | Partner referral |
| equalityillinois.us | 3 | Partner referral |
| illinoislegalaid.org | 2 | Legal referral |
| genevatricities.pflag.org, jolietpridenetwork.org, phoenixcenterspringfield.org | 3 | Community referral |
| 🏛️ Government & Civic | 12 | 1.4% of total traffic |
| Illinois Webex (illinois.webex.com) | 6 | State meeting platform |
| OOE Illinois.gov | 5 | State government |
| jbpritzker.com | 1 | Civic referral |
| 📧 Email Campaigns | 13 | 1.5% of total traffic |
| Master (email) | 6 | Email campaign |
| Sendinblue links, hs_email, Mailchimp, campaign-archive | 7 | Email campaign / platform |
| 📋 Content & Tools | 31 | 3.6% of total traffic |
| Padlet | 4 | Education / collaboration tool |
| Google Docs | 3 | Document share |
| Microsoft (Teams CDN, Office edit) | 4 | Org document share |
| Gemini | 3 | AI referral |
| Canva, Publuu, Glenview Public Library, watransguide.org, janerick.com, and others | 17 | Misc. referral |
| ❓ Unattributed | 1 | 0.1% of total traffic |
| (not set) | 1 | Source not identified |
| TOTAL | 864 | 100% |
Downloads by Specific File, Period 11
14 itemized downloads
| File | Downloads | Source / Host |
|---|---|---|
| IDHR IHRA Non-Regulatory Guidance | 4 | dhr.illinois.gov |
| IDPH Affidavit and Certificate of Correction Form | 3 | dph.illinois.gov |
| IDOI Company Bulletin CB2024-01 (Gender-Affirming Care Coverage) | 3 | idoi.illinois.gov |
| POP: Other Advance Planning | 2 | illinoislegalaid.org |
| IDHR Guidance Relating to Discrimination | 1 | dhr.illinois.gov |
| Squarespace-hosted site PDF | 1 | ilprideconnect.org |
| ITEMIZED TOTAL | 14 |
Advance Planning and Anti-Discrimination Resources Lead: The IDHR IHRA Non-Regulatory Guidance was the most downloaded file (4), followed by the IDPH correction affidavit (3) and the IDOI gender-affirming care coverage bulletin (3). The download mix this period skews toward legal documentation rather than school resources, which led in prior periods.
Device Usage, Period 10
Desktop 63.3% · Mobile 35.5% · Tablet 1.2%
Device Usage, Period 11
Desktop 58.5% · Mobile 41% · Tablet 0.5%
Mobile at 41%, Fifth Straight Period of Growth: Mobile climbed for the fifth consecutive period: P7 (20.5%) → P8 (29.9%) → P9 (34.8%) → P10 (35.5%) → P11 (41%). The climb is gradual and arrives alongside rising Illinois concentration and community referrals, consistent with people encountering the site out in the community and looking it up on their phones.
Operating System, Period 10 vs. Period 11
Views by OS, both periods
iOS Jumps Again: iOS rose from 101 views in P10 to 166 in P11, now 28% of all views, in line with the mobile growth trend. Windows grew from 196 to 225 and remains the top OS. Android edged up from 79 to 82. Both periods' OS figures sum exactly to their device totals (490 and 597), a clean internal check.
🎯 Period 11 Summary, June 2 – June 30, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 10 & 11)
🌍 Illinois at 355 Visits, 67% of US Traffic
Illinois reached 355 visits in Period 11, up from 293 in P10, with its share of US traffic rising from 61% to 67%. Chicago led with 209 visits. On a per-day basis, overall traffic rose from 14.8 users/day in P10 to 19.7 users/day in P11.
📱 Mobile Crosses 40%
Mobile reached 41% of views, the fifth consecutive period of growth. Alongside Illinois's rising share of traffic and the spread of community referrers, the pattern is consistent with people finding the site out in the community and reaching it by phone.
📋 Vital Records Debuts in the Top 5
Vital Records entered the top 5 pages for the first time (71 views), displacing Immigration. Homepage (575), Healthcare (211), Hotline (104), and General Resources (90) held their positions. All-time site visits passed 16,000 during this period.
📨 Referral Ecosystem Holds Steady
Direct (408) and Google organic (313) remain the primary channels. PHIMC grew to 22 sessions and Facebook to 31. New referrers include Illinois Webex (6), topsurgery.net (9), and community organizations in Geneva, Joliet, and Springfield.