CLIENT PORTAL
Analytics & Insights Dashboard
Website Analytics Dashboard
Report Period: August 2025 - January 19, 2026
📊 About This Data
SQUARESPACE Cumulative data through Jan 19, 2026 - provides overall impact metrics.
GOOGLE ANALYTICS Detailed tracking comparing two recent periods - provides granular insights into user behavior and engagement.
💻 Best viewed on desktop or tablet - Hover over chart bars to see detailed information and insights.
Peak Traffic Days (Past 40 Days)
Recent traffic activity
Geographic Reach
Total visits by location
Top 5 Viewed Pages
Total page visits since launch
Top Illinois Cities
Cumulative visits by city
Peak Traffic Days - Period 4
Top 3 days with highest active users
Peak Traffic Days - Period 5
Top 3 days with highest active users
Top Illinois Cities - Period 4
243 total Illinois users
Top Illinois Cities - Period 5
281 total Illinois users (44% of US traffic)
Illinois is Core Audience: Illinois represents 44% of US website users (281 of 640), making it the dominant geographic audience. Chicago accounts for 161 users (57% of Illinois traffic), with Springfield, Peoria, Oak Park, and Champaign showing consistent statewide engagement.
Top Referral Sources - Period 5
Where visitors are coming from
Direct Traffic Dominates at 64%: Direct visits (637, 64%) led all sources, indicating strong brand recognition. Google organic search (179, 18%) remained the primary discovery channel. Facebook (57 combined sessions, 6%) and PHIMC.org (26, 3%) provided steady referral traffic. Notable engagement came from Illinois government sources (Illinois Webex: 12, OOE Illinois Gov: 8) and legal aid organizations (Illinois Legal Aid: 12, Equality Illinois: 7).
📋 Complete Traffic Sources
| Source | Sessions | % of Traffic |
|---|---|---|
| (direct) | 637 | 64.0% |
| google (organic) | 179 | 18.0% |
| Facebook (all) | 57 | 5.7% |
| m.facebook.com | 27 | 2.7% |
| facebook.com | 19 | 1.9% |
| lm.facebook.com | 8 | 0.8% |
| l.facebook.com | 3 | 0.3% |
| phimc.org | 26 | 2.6% |
| illinois.webex.com | 12 | 1.2% |
| illinoislegalaid.org | 12 | 1.2% |
| chatgpt.com | 11 | 1.1% |
| mail.google.com | 9 | 0.9% |
| ooe.illinois.gov | 8 | 0.8% |
| equalityillinois.us | 7 | 0.7% |
| topsurgery.net | 7 | 0.7% |
| linkedin.com | 4 | 0.4% |
| (not set) | 4 | 0.4% |
| rmd.me | 3 | 0.3% |
| youth-outlook.org | 3 | 0.3% |
| hs_email (email) | 2 | 0.2% |
| belongfoxvalley.org | 2 | 0.2% |
| statics.teams.cdn.office.net | 2 | 0.2% |
| Single-session sources (14 sources) | 14 | 1.4% |
| TOTAL | 995 | 100% |
Single-session sources include: app.asana.com, centeronhalsted.org, cvtblog.online, evergreencounseling.co, genevatricities.pflag.org, harpercollege.edu, indivisiblechicago.com, instagram.com, janerick.com, lshc.illinoislegalaid.org, padlet.com, pflagpeoria.org, pflagstl.org, thrivingwithpride.org
Geographic Distribution - Period 4
572 total users
Geographic Distribution - Period 5
782 total users
Illinois is Primary Audience: Illinois accounted for 281 users (44% of US traffic), making it the dominant geographic region. Virginia showed 68 users (11%), while Colorado and California tied at 37 users each (6%). Arizona maintained steady presence with 36 users (6%).
Most Viewed Pages - Period 4
Page views
Most Viewed Pages - Period 5
Page views
Healthcare Becomes Top Resource: Healthcare page traffic surged 41% (138 → 195 views), overtaking Hotline (227 → 154, -32% decline) to become the #2 most-viewed page. Vital Records/ID reentered the top 5 with 55 views after being absent in Period 4. General Resources showed steady engagement (76 → 54 views).
Resource Downloads: Period 4 vs Period 5
Download activity by category
Downloads Declined 30%: Total downloads dropped from 20 files (17 users) in Period 4 to 14 files (13 users) in Period 5. Healthcare downloads fell 50% (14 → 7) despite page traffic increasing 41%. Vital Records/ID returned with 3 downloads after zero in Period 4. School & Education declined 50% (2 → 1), while Family Protection held steady (3 → 3).
Period 5 (Dec 11, 2025 - Jan 19, 2026): Healthcare: 7 downloads (-50%) | Vital Records/ID: 3 downloads (returned) | Family Protection & Elder Rights: 3 downloads (→) | School & Education: 1 download (-50%) | General Resources: 0 downloads (-100%) | TOTAL: 14 files, 13 users (-30%)
Device Usage
How users access the site
Perfect Desktop/Mobile Split: Desktop and mobile each accounted for 49.8% of traffic (639 views each), showing equal access patterns. Tablet: 0.4% (5 views). This balanced split suggests the site is equally accessible and relevant across both primary platforms.
🎯 Recent Performance Summary
Analysis from Squarespace (cumulative) + Google Analytics (period comparison)
🚀 37% User Growth Post-Holidays
User base grew from 572 users in Period 4 (Nov 12 - Dec 10) to 782 users in Period 5 (Dec 11, 2025 - Jan 19, 2026), representing a 37% increase. The 782 users generated 995 total visits. The surge was anchored by a January 7 spike (138 active users). Post-holiday recovery combined with this spike drove the user growth.
📍 Illinois is Primary Geographic Audience
Illinois is the dominant audience at 44% of US traffic (281 users). Geographic data shows: Illinois (281 users, 44%), Virginia (68, 11%), Colorado (37, 6%), California (37, 6%), and Arizona (36, 6%).
🏥 Healthcare Overtakes Hotline as Top Resource
Healthcare page traffic surged 41% (138 → 195 views), overtaking Hotline (227 → 154, -32% decline) as the second-most viewed page. Vital Records/ID reentered the top 5 with 55 views after zero presence in Period 4.
Social Media Campaign Impact
5-day windows showing traffic around each campaign day
Campaign Performance: Nov 5 campaign drove the strongest response (92 sessions), showing a clear 37% lift from pre-campaign baseline (67 sessions). The Jan 8 campaign followed a major organic spike (138 sessions on Jan 7), making direct attribution challenging.