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Report Period: August 1 – August 31, 2026 | Prepared: September 10, 2026
📊 About This Data
SQUARESPACE Cumulative data through August 31, 2026, provides all-time impact metrics.
GOOGLE ANALYTICS, PERIOD 12 July 1 – July 31, 2026 (31 days), prior period for comparison.
GOOGLE ANALYTICS, PERIOD 13 August 1 – August 31, 2026 (31 days), current reporting period.
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Peak Traffic Days (Squarespace)
Top 3 highest-traffic days per Squarespace visit tracking
Geographic Reach (All Time)
Total visits by location | 17,810 geographic visits tracked
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city | Illinois total: 7,442
Top Referral Sources (All Time)
Where all-time traffic has come from
18.6 users/day
Most Viewed Pages, Period 12
Page views by section (31 days)
Period 12 Context: Homepage led with 557 views, followed by Healthcare (181), Hotline (169), General Resources (94), and Vital Records (75). Peak days were July 1 (43 users), July 7 (43), and July 13 (38). Desktop usage was 62.5%.
21.2 users/day
Peak Traffic Days, Period 13
Top 3 highest-traffic days this period (users)
Most Viewed Pages, Period 12
31 days | 577 users
Most Viewed Pages, Period 13
31 days | 657 users
Healthcare Views Climb from 181 to 262: Healthcare views rose from 181 to 262. Hotline had 126 views, compared with 169 in Period 12. General Resources rose from 94 to 121. School and Education entered the top five at 73, which is consistent with back-to-school timing; Vital Records (75 in Period 12) is not in the top five this period. Homepage led with 531 views.
Geographic Distribution, Period 12
512 US users | 31 days
Geographic Distribution, Period 13
597 US users | 31 days
Illinois Users Rise from 314 to 370: US users rose from 512 to 597, and Illinois users from 314 to 370. Illinois was 61% of US users in Period 12 and 62% in Period 13.
Top Illinois Cities, Period 12
314 total Illinois users
Top Illinois Cities, Period 13
370 total Illinois users
Illinois Traffic Came from 101 Cities: Chicago had 214 users. The other 100 cities had 8 users or fewer, and 70 of them had one.
Top Referrals, Period 12 vs. Period 13
Sessions by source, both periods | Full Period 13 list in the table below
Referrals, Period 12 to Period 13: Direct went from 343 sessions to 398 and Google from 318 to 347. Community and partner organizations sent 34 sessions from 10 sites, compared with 54 from 13 in Period 12; illinoislegalaid.org sent 11 and PHIMC 7, where PHIMC sent 21 in Period 12. Facebook sent 25, compared with 40. Microsoft sources (Teams, Word, and Excel links) sent 43 sessions, 36 of them from Teams, compared with 25 in Period 12.
All Traffic Sources, Period 13
914 sessions across 42 sources | August 1 – August 31, 2026 | Sessions count visits, not people. The 657 figure above counts users, so these two numbers are not expected to match.
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | 774 | 84.7% of total traffic |
| Direct | 398 | Typed address or bookmark |
| 347 | Organic search | |
| Bing | 15 | Organic search |
| Yahoo | 7 | Organic search |
| DuckDuckGo | 5 | Organic search |
| Ecosia | 2 | Organic search |
| 📋 Content & Tools | 52 | 5.7% of total traffic |
| Microsoft Teams (teams.public.onecdn.static.microsoft) | 36 | Link shared in Teams |
| Microsoft Excel and Word online (4 sources) | 7 | Org document share |
| Google Messages, Google Docs, Google Sites | 5 | Message / document share |
| padlet.com | 2 | Collaboration board |
| app.getbee.io | 2 | Email design tool |
| 🫃🏾🫂🏽 Partner & Community Organizations | 34 | 3.7% of total traffic |
| illinoislegalaid.org | 11 | Legal referral |
| PHIMC.org | 7 | Partner referral |
| phoenixcenterspringfield.org | 5 | Community referral |
| equalityillinois.us | 4 | Partner referral |
| genevatricities.pflag.org | 2 | Community referral |
| belongfoxvalley.org, pflagpeoria.org, youth-outlook.org | 3 | Community referral (1 each) |
| topsurgery.net, watransguide.org | 2 | Community site (1 each) |
| 📱 Social Media | 29 | 3.2% of total traffic |
| Facebook (all variants) | 25 | Social referral |
| 2 | Social referral | |
| Bluesky | 1 | Social referral |
| TikTok | 1 | Social referral |
| 🏛️ Government & Civic | 9 | 1.0% of total traffic |
| OOE Illinois.gov | 9 | State government |
| 🎓 Campus & Education | 5 | 0.5% of total traffic |
| harpercollege.edu | 3 | Higher education |
| 277d.edulnk.com | 2 | Education link |
| 📧 Email Campaigns | 5 | 0.5% of total traffic |
| newsletter | 3 | Email campaign |
| hs_email | 2 | Email campaign |
| 🤖 AI Assistants | 4 | 0.4% of total traffic |
| chatgpt.com | 3 | AI assistant |
| manus.im | 1 | AI agent |
| ❓ Other | 2 | 0.2% of total traffic |
| readlife.net, sunblog.asia | 2 | Uncategorized (1 each) |
| TOTAL | 914 | 100% of listed sessions |
Downloads by Specific File, Period 13
24 downloads across 22 users
| File | Downloads | Source / Host |
|---|---|---|
| IDHR Guidance on Protection of Transgender, Nonbinary, and Gender Nonconforming Students | 8 | dhr.illinois.gov |
| IDOI Company Bulletin 2024-01: Insurance Coverage of Gender-Affirming Care | 5 | idoi.illinois.gov |
| Illinois Secretary of State Gender Designation Change Form for Driver's License or State ID (DSD A 329) | 4 | ilsos.gov |
| IDPH Affidavit and Certificate of Correction Request for Illinois Birth Certificates | 2 | dph.illinois.gov |
| Trans Legal Survival Guide 2.0 (Advocates for Trans Equality) | 2 | transequality.org |
| HHS Declaration on Pediatric Sex-Rejecting Procedures | 2 | hhs.gov |
| SAGE Advanced Care Planning Toolkit for LGBTQ+ Elders | 1 | lgbtagingcenter.org |
| TOTAL | 24 |
IDHR Student Guidance Leads: The IDHR guidance on protection of transgender, nonbinary, and gender nonconforming students was the most downloaded file at 8, up from 3 in Period 12. The IDOI insurance coverage bulletin held at 5. All 24 downloads were recorded from US visitors.
Device Usage, Period 12
Desktop 62.5% · Mobile 37% · Tablet 0.5%
Device Usage, Period 13
Desktop 62.9% · Mobile 36.9% · Tablet 0.2%
Mobile Holds at 36.9%: Mobile share by period: P7 20.5%, P8 29.9%, P9 34.8%, P10 35.5%, P11 41%, P12 37%, P13 36.9%. Period 13 is level with Period 12 and still above every period before P11.
Operating System, Period 12 vs. Period 13
Views by OS, both periods
🎯 Period 13 Highlights, August 1 – August 31, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 12 & 13)
👥 Users Rise from 577 to 657
Google Analytics recorded 657 users over 31 days, 21.2 per day, against 577 (18.6 per day) in Period 12. Illinois users rose from 314 to 370, and August 3 was the highest single day at 64 users.
🏥 Healthcare Page Views Climb from 181 to 262
Healthcare views rose from 181 to 262 and General Resources from 94 to 121, while Hotline had 126, compared with 169 in Period 12. School and Education entered the top five at 73 views.
📥 Downloads Double to 24
24 resource downloads across 22 users, up from 12 across 12 users in Period 12. The IDHR student guidance led with 8, and the IDOI insurance coverage bulletin followed with 5.