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Report Period: July 1 – July 31, 2026 | Prepared: August 5, 2026
📊 About This Data
SQUARESPACE Cumulative data through July 31, 2026, provides overall all-time impact metrics.
GOOGLE ANALYTICS, PERIOD 11 June 2 – June 30, 2026 (29 days), prior period for comparison.
GOOGLE ANALYTICS, PERIOD 12 July 1 – July 31, 2026 (31 days), current reporting period.
OUTREACH IN THIS PERIOD Intersection transit campaign, June 1 to July 26, 2026. It covers July 1 through 26 of this period and ends five days before it closes.
💻 Best viewed on desktop or tablet, Hover over chart bars to see detailed information.
Peak Traffic Days (Squarespace)
Top 3 highest-traffic days per Squarespace visit tracking
Inside the transit campaign
Inside the transit campaign
5 days after the campaign ended
Both Systems Agree on the Top Two Days: July 1 and July 7 were the two busiest days in Squarespace (44 and 45 visits) and in Google Analytics (43 users each).
Geographic Reach (All Time)
Total visits by location | 16,902 geographic visits tracked
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city | Illinois total: 7,046
Top Referral Sources (All Time)
Where all-time traffic has come from
19.7 users/day
Most Viewed Pages, Period 11
Page views by section (29 days)
Period 11 Context: Homepage led with 575 views, followed by Healthcare (211), Hotline (104), General Resources (90), and Vital Records (71). Peak days were June 16 (42 users), June 23 (37), and June 10 (36). Desktop usage was 58.5%.
18.6 users/day
Peak Traffic Days, Period 12
Top 3 highest-traffic days this period (users)
Most Viewed Pages, Period 11
29 days | 572 users
Most Viewed Pages, Period 12
31 days | 577 users
Hotline Views Climb from 104 to 169: Hotline views rose from 104 to 169. Healthcare fell from 211 to 181. Vital Records rose from 71 to 75 and held its top-five place for a second period. General Resources rose from 90 to 94. Homepage led with 557 views.
Geographic Distribution, Period 11
533 US users | 29 days
Geographic Distribution, Period 12
512 US users | 31 days
Top Illinois Cities, Period 11
355 total Illinois users
Top Illinois Cities, Period 12
314 total Illinois users
Illinois Traffic Came from 76 Cities: Chicago had 196 users and Glenview 13. The other 74 cities had 4 users or fewer, and 53 of them had one.
Top Referrals, Period 11
June 2 – June 30 | Top sources | Figures reflect sessions
Top Referrals, Period 12
July 1 – July 31 | Top sources | Figures reflect sessions
54 Sessions from 13 Community Organizations: Community organizations sent 54 sessions in Period 12. Facebook rose from 31 sessions in Period 11 to 40.
All Traffic Sources, Period 12
826 sessions across 40 sources | July 1 – July 31, 2026 | Sessions count visits, not people. The 577 figure above counts users, so these two numbers are not expected to match.
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | 689 | 83.4% of total traffic |
| Direct | 343 | Direct (no referrer identified) |
| 318 | Organic search | |
| Bing | 18 | Organic search |
| DuckDuckGo | 7 | Organic search |
| Ecosia, Yahoo | 3 | Organic search |
| 🫃🏾🫂🏽 Partner & Community Organizations | 54 | 6.5% of total traffic |
| PHIMC.org | 21 | Partner referral |
| equalityillinois.us | 10 | Partner referral |
| topsurgery.net | 5 | Community site |
| youth-outlook.org | 4 | Partner referral |
| illinoislegalaid.org, lshc.illinoislegalaid.org | 5 | Legal referral |
| watransguide.org | 3 | Community site |
| belongfoxvalley.org, phoenixcenterspringfield.org | 4 | Community referral |
| chicagolandtrans.carrd.co, pflagpeoria.org | 2 | Community referral |
| 🎓 Campus & Education | 5 | 0.6% of total traffic |
| queercoalition.illinoisstate.edu | 3 | Campus organization |
| harpercollege.edu, rockford.edu | 2 | Higher education |
| 📱 Social Media | 42 | 5.1% of total traffic |
| Facebook (all variants) | 40 | Social referral |
| 1 | Social referral | |
| Bluesky | 1 | Social referral |
| 📋 Content & Tools | 28 | 3.4% of total traffic |
| Microsoft (Teams CDN, Word online) | 25 | Org document share |
| Google Docs, Google Sites | 2 | Document share |
| Canva | 1 | Design tool |
| 🏛️ Government & Civic | 2 | 0.2% of total traffic |
| OOE Illinois.gov | 2 | State government |
| 📧 Email Campaigns | 2 | 0.2% of total traffic |
| Master (email), Sendinblue link | 2 | Email campaign / platform |
| ❓ Unattributed & Other | 4 | 0.5% of total traffic |
| (not set), startpage.com, search.chinallin.com, zeyao.net | 4 | Source not identified or uncategorized |
| TOTAL | 826 | 100% of listed sessions |
Downloads by Specific File, Period 12
12 downloads across 12 users
| File | Downloads | Source / Host |
|---|---|---|
| Coverage of Gender-Affirming Care (Company Bulletin 2024-01) | 5 | idoi.illinois.gov |
| Guidance Relating to Protection of Transgender, Nonbinary, and Gender Nonconforming Students | 3 | dhr.illinois.gov |
| Guidance Relating to Protections for Transgender, Nonbinary, and Gender Nonconforming Persons | 2 | dhr.illinois.gov |
| Affidavit and Certificate of Correction Request | 1 | dph.illinois.gov |
| Trans Legal Survival Guide 2.0 | 1 | transequality.org |
| TOTAL | 12 |
Insurance Coverage Bulletin Leads: The IDOI bulletin on gender-affirming care coverage was the most downloaded file at 5, up from 3 in Period 11. All 12 downloads were recorded from US visitors. These are small numbers, so a shift of one or two downloads is not a trend.
Device Usage, Period 11
Desktop 58.5% · Mobile 41% · Tablet 0.5%
Device Usage, Period 12
Desktop 62.5% · Mobile 37% · Tablet 0.5%
Mobile at 37%, First Decline After Five Periods of Growth: Mobile share by period: P7 20.5%, P8 29.9%, P9 34.8%, P10 35.5%, P11 41%, P12 37%. Period 12 is the first drop in that run. It still sits above every period before P11. One period is not enough to call a change in direction.
Operating System, Period 11 vs. Period 12
Views by OS, both periods
🎯 Period 12 Highlights, July 1 – July 31, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 11 & 12)
📞 Hotline Page Views Climb from 104 to 169
Hotline views rose from 104 to 169, nearly matching Healthcare at 181. Vital Records held its top-five place for a second period.
📍 Illinois Traffic from 76 Cities
Chicago accounted for 196 users and Glenview 13. The other 74 cities recorded 4 users or fewer each, and 53 of them recorded one.