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Report Period: March 4 – March 31, 2026 | Prepared: April 1, 2026
📊 About This Data
SQUARESPACE Cumulative data through March 31, 2026 — provides overall all-time impact metrics.
GOOGLE ANALYTICS — PERIOD 7 Feb. 18 – March 3, 2026 (13 days) — prior period for comparison.
GOOGLE ANALYTICS — PERIOD 8 March 4 – March 31, 2026 (28 days) — current reporting period.
💻 Best viewed on desktop or tablet — Hover over chart bars to see detailed information and insights.
Peak Traffic Days
Top 3 highest-traffic days in recent Squarespace data
Geographic Reach (All Time)
Total visits by location
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city
Top Referral Sources (All Time)
Where all-time traffic has come from
Most Viewed Pages — Period 7
Page views by section (13 days)
Period 7 Context: The Feb. 18 campaign drove a concentrated 13-day window with Healthcare (106 views) and Hotline (85 views) as the top resource pages. Desktop usage was at an elevated 79.3%, suggesting heavy organizational and professional traffic from the campaign push. Feb. 25 was the peak day at 91 users — seven days after the campaign launched.
Peak Traffic Days — Period 8
Top 3 highest-traffic days this period
March 9 as Peak — Likely Connected to March 10 Campaign: March 9 (71 users) was the highest single day of the period — one day before the March 10 campaign. If content was posted early or circulated ahead of the official campaign date, March 9's spike may reflect that. March 4 (58 users) falls two days after the March 2 campaign and may reflect similar early momentum. March 26 (51 users) aligns directly with the March 26 campaign day.
Most Viewed Pages — Period 7
13 days | 434 visits
Most Viewed Pages — Period 8
28 days | 493 visits
Immigration Enters the Top 5 for the First Time: Immigration (33 views) displaced Steering Committee from the top 5 in Period 8 — the first time a new page has broken into the top 5 since tracking began. Healthcare held strong at #2 with 185 views, its highest single-period view count to date. General Resources climbed to #3 (116 views), while Hotline dropped to #4 (110 views). The Immigration page debut likely reflects both growing community need and increased awareness of the site's legal resources during a heightened federal climate.
Geographic Distribution — Period 7
434 total visits | 13 days
Geographic Distribution — Period 8
493 total visits | 28 days
Illinois Share Strengthened in Period 8: Illinois climbed from 139 visits in P7 to 247 visits in P8. Virginia (23), California (20), Iowa (17), and Texas (17) round out the top states for out-of-state reach. Virginia's raw total of 62 has been adjusted to 23 after removing 39 visits from Ashburn, VA — a major data center hub where traffic patterns are consistent with automated crawling rather than real users. Period 8 covers 28 days compared to Period 7's 13, so the raw visit counts aren't directly comparable — but Illinois consistently leads both periods by a wide margin.
Top Illinois Cities — Period 7
139 total Illinois visits
Top Illinois Cities — Period 8
247 total Illinois visits
Top Referrals — Period 7
Feb. 18 – March 3 | Top sources | Figures reflect sessions, not users
Top Referrals — Period 8
March 4 – March 31 | Top sources | Figures reflect sessions, not users
Google Organic and PHIMC Both Had Strong Periods: Direct traffic remained the top source, while Google organic and Bing together account for 287 organic search sessions. PHIMC referrals reached 29 sessions, their highest single-period total. Facebook across all variants totaled 23 sessions. Microsoft Office Online (19 sessions) suggests the site URL continues to circulate inside organizational documents.
All Traffic Sources — Period 8
749 total sessions | March 4 – March 31, 2026 | Note: traffic source data is measured in sessions, not users
| Source | Sessions | Type |
|---|---|---|
| 🔵 Primary Sources | ||
| Direct | 342 | Direct / bookmarked |
| 270 | Organic search | |
| Bing | 17 | Organic search |
| 📱 Social Media | ||
| Facebook (facebook.com, m., l., lm.) | 23 | Social referral |
| Instagram (ig) | 1 | Social referral |
| 🫱🏾🫲🏽 Partner Organizations | ||
| PHIMC.org | 29 | Partner referral |
| Equality Illinois | 7 | Partner referral |
| PFLAG Geneva Tricities | 3 | Partner referral |
| Youth Outlook | 3 | Partner referral |
| Padlet | 2 | Partner referral |
| Phoenix Center Springfield | 2 | Partner referral |
| Thriving with Pride | 1 | Partner referral |
| Center on Halsted | 1 | Partner referral |
| Crisis Center (crisisctr.org) | 1 | Partner referral |
| Topsurgery.net | 1 | Community site |
| 🏛️ Government & Legal | ||
| OOE Illinois.gov | 8 | State government |
| Illinois Legal Aid | 3 | Legal referral |
| 🎓 Education & Libraries | ||
| Glenview Public Library | 2 | Library referral |
| Harper College | 1 | Higher ed referral |
| Rockford.edu | 1 | Higher ed referral |
| 📋 Content & Tools | ||
| Microsoft Office Online | 19 | Org document share |
| ChatGPT | 5 | AI referral |
| Axios | 2 | News media |
| WAND-TV | 1 | News media |
| Pumpingstation.org (wiki) | 1 | Community wiki |
| Sanganzhu.com | 1 | Referral |
| Kaegtcr.online | 1 | Referral |
| TOTAL | 749 | |
Downloads by Category: Period 7 (17) vs. Period 8 (23)
File download totals by resource category
Downloads by Specific File — Period 8
23 total downloads across 4 resource categories
| Category / File | Downloads | Source / Host |
|---|---|---|
| 🏥 Healthcare (13 downloads) | ||
| Illinois DOI Company Bulletin 2024-01 — Healthcare Coverage Guidance | 13 | idoi.illinois.gov |
| 🎓 School & Education (6 downloads) | ||
| Chicago Public Schools — Supporting Gender Diversity Toolkit (Updated) | 4 | ilprideconnect.org |
| ISBE Guidance: Supporting Transgender, Nonbinary & Gender Nonconforming Students | 2 | ilprideconnect.org |
| 📋 Vital Records / ID Documents (3 downloads) | ||
| Vital Records Update Instructions for IL Residents (Nov. 2025) | 3 | ilprideconnect.org |
| 📄 Other (1 download) | ||
| Marketing-Approved-Flyer-1.pdf (source page TBD) | 1 | ilprideconnect.org |
| TOTAL | 23 | |
Healthcare Bulletin Dominates at 13 Downloads: The Illinois DOI Company Bulletin on Healthcare Coverage accounted for 13 of 23 downloads (57%) — by far the most-downloaded single file across any tracked period. The School & Education category also had a strong period with 6 downloads across two files. The CPS Gender Diversity Toolkit was downloaded 4 times, its first appearance in file-level tracking. No Family Protection & Elder Rights downloads were recorded this period.
Device Usage — Period 7
Desktop 79.3% · Mobile 20.5% · Tablet 0.2%
Device Usage — Period 8
Desktop 68.9% · Mobile 29.9% · Tablet 1.1%
Desktop Down, Mobile Up — Returning Toward Baseline: Desktop dropped from 79.3% to 68.9%, while mobile rose from 20.5% to 29.9%. The elevated desktop share in P7 was likely tied to the Feb. 18 campaign driving organizational/professional traffic. P8's distribution looks more typical for a full-month organic period without a concentrated launch push.
Operating System — Period 8
March 4 – March 31, 2026
iOS Surges in Period 8: iOS jumped from 43 views in P7 to 91 views in P8 — more than doubling — while Android also grew from 47 to 73. This is consistent with the increase in mobile traffic overall. Windows remained the dominant OS at 233 views. Linux increased from 26 to 51, possibly reflecting continued engagement from institutional or developer audiences.
Social Media Campaign Impact
5-day windows around each campaign day | Top 3 traffic day for period (P8 only)
Feb. 18 — Strongest Campaign Tail to Date: The Feb. 18 campaign peaked at 91 users on Feb. 25, seven days after launch — the longest and strongest post-campaign surge tracked. March 2: Campaign day (40) was followed by a strong Mar 4 (58 sessions), the #2 highest day of Period 8. March 10: Mar 9 (71 sessions) — the highest day of Period 8 — preceded campaign day (40), suggesting organic momentum had already been building. March 26: Campaign day (51 sessions) was also the #3 highest day of the period, with a clean two-day tail through Mar 27 (36).
🎯 Period 8 Summary — March 4 – March 31, 2026
Analysis from Squarespace (cumulative) + Google Analytics (periods 7 & 8)
🏛️ Immigration Page Debuts in the Top 5
For the first time since tracking began, a new page broke into the top 5 most viewed — Immigration entered at #5 with 33 views. Healthcare held at #2 (185 views), its strongest single-period showing. General Resources rose to #3, while Hotline slipped to #4. The shift reflects both a changing user need landscape and the site's growing depth as a resource.
📥 Healthcare Bulletin Accounts for 57% of All Downloads
The Illinois DOI Company Bulletin CB2024-01 was downloaded 13 times — more than any single file in any prior period. 23 total downloads across 4 categories, with School & Education (6 downloads) also performing strongly. The CPS Gender Diversity Toolkit appeared in file-level tracking for the first time.
🌍 Illinois at 247 Visits — Strongest Core Engagement Yet
Illinois accounted for 247 visits in Period 8 — up from 139 in P7 (13-day period) — with Chicago at 135 visits and growing city-level diversity across Champaign, DeKalb, Kewanee, and more. PHIMC referrals reached 29 sessions, their highest single-period total.
📱 Device Mix Returns to Normal Range
Desktop dropped from P7's elevated 79.3% back to 68.9%, while mobile recovered to 29.9%. iOS more than doubled (43 → 91 views), Android grew (47 → 73), and Linux nearly doubled (26 → 51). The P7 desktop spike is now confirmed as campaign-driven rather than a lasting trend shift.