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Analytics & Insights Dashboard
Website Analytics Dashboard
Report Period: August 2025 - October 14, 2025
📊 About This Data
SQUARESPACE Cumulative data through Oct 14, 2025 - provides overall impact metrics.
GOOGLE ANALYTICS Detailed tracking from Aug 27 onwards - provides granular insights into user behavior and engagement.
Each chart below clearly indicates its data source and time period.
💻 Best viewed on desktop or tablet - Hover over chart bars to see detailed information and insights.
Peak Traffic Days
Key events drove significant traffic spikes
Geographic Reach
International, US, and top states
Top 5 Viewed Pages
Total page visits since launch
Top 5 Illinois Cities
Cumulative visits by city
Peak Traffic Days - Period 1
Top 3 days with highest active users
Peak Traffic Days - Period 2
Top 3 days with highest active users
Illinois User Distribution
Active users across 131 Illinois cities - Chicago dominates with 262 users (54% of Illinois traffic)
Geographic Distribution
1,496 total visits worldwide
Illinois Cities: Period 1 vs Period 2
Active users comparison
Key Insight: Chicago maintained strong engagement with 608 users in Period 1 (22 days) and 262 users in Period 2 (27 days).
Period 2 (Sept 18 - Oct 14, 27 days): Chicago (262) | Springfield (28) | Rockford (7) | Joliet (6) | Summit (6)
Page Visits vs Downloads
Complete data for all resource categories
Total: 64 downloads from 46 users
Page Visits vs Downloads
Complete data for all resource categories
Vital Records/ID: 38 visits → 4 downloads (10.5%)
School & Education: 38 visits → 2 downloads (5.3%)
General Resources: 101 visits → 1 download (1%)
Total: 18 downloads from 17 users
Recent Page Views
Page views
🎯 Launch Impact Summary: Insights & Next Steps
Analysis from Squarespace (cumulative) + Google Analytics (detailed tracking)
📊 59% Traffic Decline Between Periods
Traffic consolidated in Period 2 (Sept 18 - Oct 14, 27 days), with 482 Illinois active users across 131 cities. This 59% decline in traffic and 27% reduction in geographic spread compared to Period 1 (Aug 27 - Sept 17, 22 days) is typical post-launch behavior as initial media-driven interest normalizes. Chicago's share of Illinois traffic increased from 51% to 54%. Outside of Chicago, most individual cities saw decreased engagement, with notable drops in Naperville (26→2 users) and Aurora (25→4 users).
📍 179→131 Illinois Cities Reached
Traffic concentration reflects Illinois population distribution (US Census 2020). Reaching 131 cities including major downstate centers (Springfield, Rockford, Peoria, Champaign) demonstrates visibility beyond Chicago, though engagement levels vary significantly by location.
✅ 18% School & Education Conversion Rate
School & Education resources show exceptional 18% download conversion rate in Period 1 (Aug 27 - Sept 17, 22 days). Vital Records/ID demonstrated strong 8-10% conversion demonstrating demand for identity document support. Healthcare maintained consistent 8-11% conversion across both periods. Hotline visibility as second most-visited page signals interest in direct support services.
💡 Recommended Actions
1. Boost General Resources visibility: Consider implementing a homepage popup to highlight content under General Resources. The lower 0.3-1% conversion rate may reflect users' unfamiliarity with available content rather than lack of interest.
2. Re-engage cities with declining traffic: Target outreach to cities showing significant engagement drops, particularly Naperville, Aurora, and Franklin Park.
3. Amplify high-performing content: Promote School & Education and Vital Records resources (18% and 10.5% conversion rates) through homepage popups or featured sections to drive continued engagement.
4. Expand downstate reach: Strategic outreach to downstate Illinois regions demonstrating need but lower current engagement levels.
5. Accessibility enhancement in progress: Site-wide accessibility improvements are underway and scheduled for completion by year end.