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Report Period: August 2025 - November 11, 2025
📊 About This Data
SQUARESPACE Cumulative data through Nov 11, 2025 - provides overall impact metrics.
GOOGLE ANALYTICS Detailed tracking comparing two recent periods - provides granular insights into user behavior and engagement.
Each chart below clearly indicates its data source and time period.
💻 Best viewed on desktop or tablet - Hover over chart bars to see detailed information and insights.
Peak Traffic Days (Past 28 Days)
Recent traffic spikes
Geographic Reach
Total visits by location
Top 5 Viewed Pages
Total page visits since launch
Top Illinois Cities
Cumulative visits by city
Peak Traffic Days - Period 2
Top 3 days with highest active users
Peak Traffic Days - Period 3
Top 3 days with highest active users
Top Illinois Cities - Period 2
473 total Illinois users
Top Illinois Cities - Period 3
377 total Illinois users (-20% from Period 2)
Geographic Shift: Period 3 shows significant traffic consolidation, with Chicago representing 64% of Illinois traffic (241 of 377 users). New cities emerged in the top 10 including Peoria (8 users), Normal (5 users), and Batavia (4 users), indicating expanding reach into central and western Illinois communities despite overall traffic decline.
Traffic Sources Breakdown
Where visitors are coming from in Period 3
Key Insight: Direct traffic (536 visits, 72%) dominates, indicating strong brand recognition and repeat visitors. Search engines (110 visits, 15%) and referrals (63 visits, 8%) provide secondary traffic. Social media (47 visits, 6%) and email (5 visits, 1%) show opportunities for growth.
Geographic Distribution - Period 2
1,496 total visits
Geographic Distribution - Period 3
744 total visits
Most Viewed Pages - Period 2
Page views
Most Viewed Pages - Period 3
Page views
Quality Engagement Increases: Despite 50% overall traffic decline, critical resources saw significant growth. Hotline visits increased 35% (220→296) and Healthcare visits grew 20% (131→157). Immigration page (85 visits) entered top 5, replacing Steering Committee, reflecting growing interest in immigration-related resources.
Resource Downloads: Period 2 vs Period 3
Download activity by category
167% Download Increase: Downloads surged from 18 files (17 users) in Period 2 to 48 files (25 users) in Period 3. Vital Records/ID documents saw dramatic 300% growth (4→16 downloads), Healthcare remained consistent (11 downloads both periods), and School & Education quintupled (2→10 downloads). Family Protection & Elder Rights emerged with 9 downloads in Period 3.
Period 3 (Oct 15 - Nov 11): Vital Records/ID: 16 downloads (↑300%) | Healthcare: 11 downloads (→) | School & Education: 10 downloads (↑400%) | Family Protection & Elder Rights: 9 downloads (NEW) | General Resources: 1 download (→)
🎯 Recent Performance Summary: Insights & Strategic Recommendations
Analysis from Squarespace (cumulative) + Google Analytics (period comparison)
📉 50% Traffic Decline but 167% Download Surge
Traffic decreased from 1,496 visits in Period 2 (Sept 18 - Oct 14, 27 days) to 744 visits in Period 3 (Oct 15 - Nov 11, 28 days), continuing the post-launch normalization pattern. However, resource downloads dramatically increased 167% (18→48 files), indicating higher-quality engagement despite lower overall traffic. Direct traffic now dominates at 72%, showing strong brand recognition.
🏛️ Immigration Resources Gain Traction
Immigration page emerged in top 5 most-viewed pages (85 visits), replacing Steering Committee. This shift reflects community needs and potential impact of current policy environment. Vital Records/ID downloads surged 300% (4→16), suggesting increased urgency around identity documentation needs.
📍 Geographic Consolidation
Illinois traffic remained strong (377 users, 51% of total) with reach across multiple cities including emerging engagement from Peoria and Evanston.
💡 Recommended Actions
1. Amplify Immigration Resources: Given the Immigration page's entrance into top 5 and the 300% Vital Records/ID download surge, prominently feature these resources through homepage placement or targeted campaigns.
2. Leverage Download Momentum: With 167% download increase and strong engagement rates, create targeted campaigns highlighting downloadable resources, particularly for School & Education (400% growth) and Family Protection & Elder Rights (new high performer).
3. Capitalize on Hotline & Healthcare Growth: Despite 50% overall traffic decline, Hotline visits increased 35% (220→296) and Healthcare visits grew 20% (131→157). Continue featuring these high-engagement resources in campaigns to drive continued growth.