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Analytics & Insights Dashboard
Website Analytics Dashboard
Report Period: Jan. 20, 2026 – Feb. 17, 2026 | Prepared: Feb. 18, 2026
📊 About This Data
SQUARESPACE Cumulative data through Feb. 17, 2026 — provides overall all-time impact metrics.
GOOGLE ANALYTICS Detailed tracking comparing the current period (Jan. 20 – Feb. 17, 2026) to the previous period (Dec. 11, 2025 – Jan. 19, 2026), providing granular insights into user behavior and engagement.
💻 Best viewed on desktop or tablet — Hover over chart bars to see detailed information and insights.
Peak Traffic Days
Top 3 highest-traffic days in recent period
Geographic Reach (All Time)
Total visits by location
Top 5 Viewed Pages (All Time)
Total page visits since launch
Top Illinois Cities (All Time)
Cumulative visits by Illinois city
Top Referral Sources (All Time)
Where all-time traffic has come from
Context on Visit Decline: The current period (Jan. 20 – Feb. 17) is 29 days compared to the previous period's 40 days. A portion of the 31% visit decline reflects this shorter window. Notably, the previous period included the Jan. 7 spike (138 visits in a single day), which was an outsized event. Despite fewer visits, resource downloads more than doubled — a strong signal of engaged, purposeful use.
Peak Traffic — Previous Period
Top 3 highest-traffic days
Peak Traffic — Current Period
Top 3 highest-traffic days
Most Viewed Pages — Previous
Page views by section
Most Viewed Pages — Current
Page views by section
Healthcare & Hotline Neck and Neck: Healthcare (176 views) and Hotline (166 views) are nearly tied as the top resource pages. While raw view counts appear lower than the previous period, daily engagement actually increased — Healthcare rose from 4.9 to 6.1 views per day and Hotline from 3.9 to 5.7 views per day. Steering Committee re-entered the top 5 (53 views), suggesting continued organizational engagement.
Geographic Distribution — Previous
782 total visits
Geographic Distribution — Current
538 total visits
Illinois Remains Core Audience: Illinois held at 249 visits (52% of US traffic), up from 44% the previous period. New York entered the top states at 39 visits, while Virginia remained steady at 32. Iowa returned at 25 visits.
Top Illinois Cities — Previous
281 total Illinois visits
Top Illinois Cities — Current
249 total Illinois visits
Top Referral Sources — Current Period
Where visitors are coming from (sessions)
Google Search Surges to Near-Parity with Direct: Google organic search (238 sessions, 44%) nearly matched direct traffic (301 sessions, 56%) for the first time — a strong signal of growing organic discoverability. In the previous period, direct dominated at 64% vs. Google's 18%. Facebook (22 combined sessions) and PHIMC.org (23) maintained steady referral presence. Notable engagement from youth-outlook.org (11), ooe.illinois.gov (9), and Microsoft Teams/SharePoint (15) signals growing organizational and professional use.
📋 Complete Traffic Sources — Current Period
| Source | Sessions | % of Traffic |
|---|---|---|
| (direct) | 369 | 51.7% |
| google (organic) | 238 | 33.3% |
| phimc.org | 23 | 3.2% |
| usc-word-edit.officeapps.live.com | 20 | 2.8% |
| Facebook (all) | 22 | 3.1% |
| facebook.com | 15 | 2.1% |
| m.facebook.com | 7 | 1.0% |
| statics.teams.cdn.office.net | 15 | 2.1% |
| youth-outlook.org | 11 | 1.5% |
| ooe.illinois.gov | 9 | 1.3% |
| TOTAL | 714 | 100% |
Total sessions (714) differ from visit count (538) due to Google Analytics session vs. visit methodology.
Referral Sources: Previous vs. Current
Top 4 sources compared across both periods
Resource Downloads: Previous vs. Current
Download activity by category
Downloads More Than Doubled: Total downloads jumped from 14 files (13 users) to 29 files (23 users) — a 107% increase. Healthcare remained the most-downloaded category (14, up from 7). School & Education surged from 1 to 9 downloads, becoming the second most-downloaded category. Vital Records/ID grew from 4 to 4, holding steady.
Current Period (Jan. 20 – Feb. 17): Healthcare: 14 (+100%) | School & Education: 9 (+800%) | Vital Records/ID: 4 (+33%) | Family Protection & Elder Rights: 1 (-67%) | General Resources: 1 (returned) | TOTAL: 29 files, 23 users (+107%)
Device Usage — Previous Period
Desktop 49.8% · Mobile 49.8% · Tablet 0.4%
Device Usage — Current Period
Desktop 70.3% · Mobile 29.3% · Tablet 0.4%
Major Shift to Desktop: Desktop usage jumped from 49.8% to 70.3%, while mobile dropped from 49.8% to 29.3%. This notable shift may reflect more organizational and professional users accessing the site — consistent with referrals from Microsoft Teams, SharePoint, and ooe.illinois.gov appearing in this period.
Social Media Campaign Impact
5-day windows showing traffic around each campaign day. Day +1 and Day +2 for the Feb. 18 campaign are not yet available.
Feb. 18 Campaign — Early Indicators: Pre-campaign traffic was modest (20 visits on Feb. 16, 22 on Feb. 17), making the Feb. 18 campaign day figure of 47 users a clear lift. Post-campaign days are not yet available. For comparison, the Nov. 5 campaign drove the strongest prior response (92 sessions off a 67-session baseline), while the Jan. 8 campaign was preceded by an organic spike that made attribution harder to isolate.
🎯 Period Summary — Jan. 20 – Feb. 17, 2026
Analysis from Squarespace (cumulative) + Google Analytics (period comparison)
📚 Downloads Doubled — Resource Use Deepens
Despite fewer overall visits (538 vs. 782), resource downloads jumped 107% — from 14 files to 29. School & Education downloads surged from 1 to 9, and Healthcare from 7 to 14. This suggests users are coming with more intent and taking action when they arrive.
🔍 Google Search Nearly Matches Direct Traffic
Google organic search climbed to 238 visits (44% of total), nearly matching direct traffic (301, 56%). In the previous period, direct traffic was 81% of total. This sustained shift signals growing organic discoverability and reduced reliance on direct link-sharing.
📍 Illinois Strengthens as Primary Audience
Illinois accounted for 249 visits — 52% of US traffic, up from 44% the prior period. Chicago led at 129 visits, with Peoria (7), Oak Park (6), Naperville (5), and Springfield (5) showing consistent statewide reach. The all-time Illinois total is now 5,109 visits.
💻 Desktop Shift Signals Professional Audience Growth
Desktop usage rose from 49.8% to 70.3%, with referrals from Microsoft Teams, SharePoint, and Illinois government sources appearing in the traffic data. The site is reaching organizational and professional audiences alongside individual users.