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Report Period: August 2025 - December 9, 2025
📊 About This Data
SQUARESPACE Cumulative data through Dec 11, 2025 - provides overall impact metrics.
GOOGLE ANALYTICS Detailed tracking comparing two recent periods - provides granular insights into user behavior and engagement.
Each chart below clearly indicates its data source and time period.
💻 Best viewed on desktop or tablet - Hover over chart bars to see detailed information and insights.
Peak Traffic Days (Past 28 Days)
Recent traffic activity
Geographic Reach
Total visits by location
Top 5 Viewed Pages
Total page visits since launch
Top Illinois Cities
Cumulative visits by city
Peak Traffic Days - Period 3
Top 3 days with highest active users
Peak Traffic Days - Period 4
Top 3 days with highest active users
Top Illinois Cities - Period 3
377 total Illinois users
Top Illinois Cities - Period 4
243 total Illinois users (-36% from Period 3)
Geographic Consolidation Continues: Illinois traffic declined 36% (377 → 243 users) with Chicago traffic down 43% (241 → 138). Springfield (6), Schaumburg (6), and Peoria (6) showed consistent presence alongside Bloomington, Aurora, and Champaign.
Traffic Sources Breakdown
Where visitors are coming from in Period 4
Direct Traffic Declined: Direct visits dropped to 62% (353 visits) from Period 3's 72% (536 visits), though it remains the dominant traffic source. Search (81 visits, 14%) and referrals (45, 8%) held relatively steady, while social media (48 visits, 8%) showed resilience, holding steady in raw numbers (47→48) while growing from 6% to 8% as a share of traffic. Email (4, 1%) remained consistent. Social media's resilience suggests these channels are becoming an increasingly important discovery path for the site.
Geographic Distribution - Period 3
744 total visits
Geographic Distribution - Period 4
572 total visits
Most Viewed Pages - Period 3
Page views
Most Viewed Pages - Period 4
Page views
Sustained Resource Engagement: Despite 23% overall traffic decline (744→572 visits), Hotline maintained 77% of Period 3 traffic (296→227) and Healthcare sustained 88% (157→138). Immigration resources remained stable (85→66), demonstrating continued community interest in these critical services.
Resource Downloads: Period 3 vs Period 4
Download activity by category
58% Download Decline: Downloads dropped significantly from 48 files (25 users) in Period 3 to 20 files (17 users) in Period 4. This period includes Thanksgiving and early December holidays, when community members typically defer non-urgent resource requests. Healthcare downloads surged 27% (11→14), becoming the dominant resource. However, Vital Records/ID collapsed completely (16→0), School & Education dropped 80% (10→2), and Family Protection fell 67% (9→3).
Period 4 (Nov 12 - Dec 10): Healthcare: 14 downloads (+27%) | Family Protection & Elder Rights: 3 downloads (-67%) | School & Education: 2 downloads (-80%) | General Resources: 1 download (→) | Vital Records/ID: 0 downloads (-100%) | TOTAL: 20 files, 17 users (-58%)
🎯 Recent Performance Summary
Analysis from Squarespace (cumulative) + Google Analytics (period comparison)
📉 58% Download Decline Signals Resource Shift
Downloads fell sharply from 48 files (25 users) in Period 3 to 20 files (17 users) in Period 4, which includes Thanksgiving and early December holidays when resource-seeking activity typically declines. Healthcare downloads surged 27% (11→14), becoming the dominant resource category, while Vital Records/ID collapsed completely (16→0), School & Education dropped 80% (10→2), and Family Protection fell 67% (9→3).
🏥 Critical Services Outperform Traffic Decline
Traffic decreased 23% (744→572 visits) during the Thanksgiving and early December holiday period. Despite seasonal decline, Illinois traffic remained at 42% of total (243 of 572 visits). Hotline retained 77% of Period 3 traffic (296→227 views) and Healthcare sustained 88% (157→138 views)—both significantly outperforming overall decline. Immigration resources remained stable (85→66 visits), demonstrating continued community need for these essential services even during holidays.
📍 Geographic Consolidation in Chicago
Chicago traffic declined 43% (241→138 users) while Illinois maintained 42% of total traffic (243 of 572 visits). Springfield (6), Schaumburg (6), and Peoria (6) showed consistent presence. Peak traffic days averaged lower (51-58 users vs 70-92 in Period 3), indicating steady baseline engagement without major spikes.
📱 Social Media Resilience
Social media traffic held steady at 48 visits despite overall 23% traffic decline, growing from 6% to 8% as a share of total traffic. This resilience suggests social channels are becoming an increasingly important discovery path for the site, particularly as direct traffic declined from 72% to 62%.
💡 Recommended Action
Monitor Post-Holiday Trends: Since Period 4 includes Thanksgiving and early December holidays, compare January 2025 data to determine if download patterns normalize or if resource usage shifts persist. Holiday timing may have amplified the 58% download decline and masked underlying trends.